UNIQLO exhibition car moving in TST =]

Here is an small article posted in Headline Daily on 17th April, 2009



This kind of roadshow does a gimmick to raise people attention !
Unfortunately, I have got a lesson in the afternoon and miss this chance to visit this interesting car.
Maybe I will take a look of them in UNIQLO shops afterward.

By the way, crossover is also a gimmick or strategy to refresh image in the peoples' minds.
Since people may feel bored with the original one, crossover should be one of the efficient and effective ways to stimulate and remind people what your brand is.
The most important point is that the crossover items are much special and adorable, so people are more willing to pay for them.
That's why crossover is being a trend in fashion imdustry.