Play Colorful =]

This is a Nike commercial ads in Japan.

One of the tutors shows this ads during the lesson.

It is really creative, funny and surprising.

The Japanese does make good use of their traditional things, e.g. power rangers,

so the audience can easily remember this ads.

Nike also make good use of the colors, e.g. different colors of power rangers,

various of colors are provided for the customers

to match the colors and to create their own jacket.

Customerization occurs and helps enlarging the youngsters' market.


I do think colors can influent our life a lot.

Every thing can be related to colors, not only fashion.

That's why I buy the solgan ' play colorful'.

Enjoy =]